Investing Psychology: The Sunk Cost Trap
YOUR commitment to the END GAME is a surefire strategy to combatting the deadly SUNK COST TRAP. Know when to let go. Begin with the end...
Investing Psychology: What Do You Chase?
Do serious investors care more about RETURNS or more about FUNDING A LIFE of big dreams and worthwhile goals? What do you chase? Once...
Investing Psychology: Normalcy Bias
Normalcy bias is one of the most lethal things that can happen to an investment. If you’ve ever said, “That will never happen to me” you...
